The 8 Asians blog has expressed the joys and challenges of being Asian American in the San Francisco Bay Area for 20 years. This post celebrates a recent commercial from Procter and Gamble about growing up with a non-western name in the United States.
“Everyone has a name — and from birth through a lifetime of introductions, it becomes the cornerstone of our identity. For many Asian Americans and Pacific Islanders (AAPI), their given names carry an even deeper history and significance. But bias, indifference, and unintentional mistakes can lead to misidentification and mispronunciation. This film hopes to elevate the importance of a name, and how meaningful gestures — like pronunciation and understanding its meaning — can create a greater sense of belonging for us all. Join us in celebrating AAPI names, together, and opening the door to belonging.”
Asian American Commercial Watch: P&G’s ‘The Name’ (8 Asians)